US footwear brand Timberland will open its fifth London store on Oxford Street in mid-March.
The 1,080 sq ft unit is located at number 158 on the north side of Oxford Street, near Dune and Sports Direct and midway between Oxford Circus and Tottenham Court Road tube stations.
The unit will include a lace bar and a work station where customers can learn how to take care of their shoes. The interior was designed in collaboration with Belgian agency Pinkeye, overseen by Bluegroup Retail.
Timberland’s flagship nearby on Regent Street is not affected by the opening.
Timberland has 26 UK stores in total, and 320 wholesale stockists.