Ahead of this week’s interview with Cloggs managing director Chris Thomas, Drapers looks back at the retailer’s history.
1979 – Cloggs is launched by Russell Thomas as part of The Oasis in Birmingham (described by Thomas as “a 12,000 sq. ft. bazaar of shops”)
1998 – Cloggs launches ecommerce proposition
2003/04 – The business reaches its target of 1m annual turnover
2008 – Cloggs becomes core footwear business
November 2011 – Cloggs announces imminent plans to launch premium sister site Cloggs Boutique which will sell up to 12 brands, retailing from £150 to £450 per pair, each with its own landing page.
May 2012 - Cloggs wins Retailer of the Year at the Drapers Footwear and Accessories awards 2012, with the usability of the site cited by judges as a winning factor.