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Timeline: A history of Cloggs

Ahead of this week’s interview with Cloggs managing director Chris Thomas, Drapers looks back at the retailer’s history.

1979 – Cloggs is launched by Russell Thomas as part of The Oasis in Birmingham (described by Thomas as “a 12,000 sq. ft. bazaar of shops”)  

1998 – Cloggs launches ecommerce proposition

2003/04 – The business reaches its target of 1m annual turnover

2008 – Cloggs becomes core footwear business

May 2010Cloggs wins Best New Store at the Drapers Footwear Awards

November 2011 – Cloggs announces imminent plans to launch premium sister site  Cloggs Boutique which will sell up to 12 brands, retailing from £150 to £450 per pair, each with its own landing page.

May 2012 - Cloggs wins Retailer of the Year at the Drapers Footwear and Accessories awards 2012, with the usability of the site cited by judges as a winning factor.

December 2012Managing Director Damian Scarlett leaves the business to set up his own ecommerce consultancy JellyWall

February 2013Cloggs is placed into administration and bought by sportswear giant JD Sports

September 2013 Cloggs relaunches desktop and mobile site on the Venda responsive design system, with Cloggs’ main site and Cloggs Boutique merged

December 2013Cloggs returns to the high street with the opening of its first store since its acquisition by JD in Shrewsbury

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