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Timeline: Asos's path to etail dominance, which first launched in June 2000 under the full name As Seen On Screen, by partners Nick Robertson and Quentin Griffiths. James Hart was brought in as the business’s first employee. This week it has undergone a shake-up of its senior management as co-founder Nick Robertson today stepped down from the position of CEO. Chief operating officer Nick Beighton has been promoted to replace him. Drapers takes a look at the 15-year-old company’s key moments over the last decade.