More than 20 parties have expressed in buying all or parts of Brantano UK following its collapse into administration last week. Drapers takes a look back at the value footwear chain’s history.
1998 – Brantano UK is founded
Family-owned Brantano, which was first established in Belgium in 1953, entered the UK market in 1998 by acquiring 47 Shoe City stores from the British Shoe Corporation. The move boosts Brantano’s turnover by 60%.
2003 – The company expands
The chain grew further by purchasing 27 stores from the Brunswick Warehouse footwear chain.
2007 – First online shopping site
Brantano UK launched its first transactional website. At this point, it has over 120 stores across the UK.
2008 – Acquired by Macintosh Retail Group
Dutch retail giant Macintosh Retail Group launched a £111m bid for the company in 2008, acquiring it later that year. Brantano chief executive Kurt Moons stepped down in March 2008.
2008 also saw the beginning of a period of store refurbishment lasting until 2010, which saw the units take on a fresher, more modern look.
2009 – Brantano trials new store layout
Brantano introduced a new store layout, grouping merchandise by style rather than sizes.
2010 – Return to profit mooted
Brantano says it is on the verge of breaking into profit for the first time since 2005, after altering its sourcing strategy to buy direct from the Far East.
2011 – Brantano makes major losses
In June 2011, Brantano confirms it has returned thanks to the closure of eight loss-making stores.
October 2012 – A slip back into the red
2012 – Head office functions merged with Jones
Three-quarters of Jones Bootmakers’ head office staff are made redundant following a merging of head office functions with Brantano.
2014 – Garden centre concessions expanded
In a bid to capture the over-50s market, Brantano expands its garden centre concession model to a further 30 outlets.
October 2015 – Alteri Investors acquires the retailer
Despite Brantano’s move into garden centres proving successful, with the brand reporting a 6.6% increase in sales for the year to December 31, the company is put up for sale by Dutch parent company Macintosh Retail in March, alongside Jones Bootmaker. BNP Paribas is appointed as advisor on the company’s sale.
2016 – Brantano enters administration
Brantano collapses into administration on January 21, putting 2,000 jobs at risk.