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Timeline: Bread & Butter

From Berlin to Barcelona to Seoul and from record visitor numbers to complete cancellation, Drapers charts the 13-year history of Bread & Butter

July 2001

The Bread & Butter trade show is founded by entrepreneur Karl-Heinz Muller, originally created to be a bi-annual ready-to-wear fashion event in Cologne to coincide with Berlin Fashion Week.

January 2003

Bread & Butter moves to Berlin, and becomes the leading force in making the German capital a fashion destination.

July 2005

A spin-off of Bread & Butter Berlin is launched in Barcelona. For the next two years editions will be held in both cities, with the Spanish version always much bigger.

July 2007

Bread & Butter relocates completely to Barcelona.

July 2007

Plans for expansion after a strong international turnout are announced by Bread & Butter after visitor numbers rise by 10%.

June 2008

Bread & Butter launches fabric exhibition, called The Source, for its Barcelona edition in July.

July 2008

Bread & Butter’s founder, Karl-Heinz Muller, announces plans for a denim and branded fashion independent store in Berlin, to be named 14oz, to help showcase his vision for the exhibition.

July 2009

Bread & Butter returns to Berlin after being held in Barcelona since 2007.

January 2011

Bread & Butter celebrates a record number of visitors, with 90,000 pre-registering for this month’s edition. However, after its tenth anniversary in summer 2011, the trade show starts to suffer a continual decline, with many major brands leaving.

July 2012

UK visitors drop by 15% for Bread & Butter’s spring 13 edition, with overall footfall down by 5%.

October 2012

Bread & Butter culls around 25% of current exhibitors as part of a revamp.

November 2012

Up to 80 new exhibitors are unveiled by Bread & Butter for autumn 13 edition.

January 2013

Bread & Butter announces plans for a dedicated womenswear hall for spring 14 edition in July.

May 2013

Bread & Butter imposes a £427 entry fee on non-buyers, including marketing agencies, shop builders and factory suppliers. The move is expected to affect 1000 to 2000 people who regularly attend.

December 2013

Karl-Heinz Muller announces that two consumer days will be added to July’s Berlin edition. Widespread concern from traders follows.

February 2014

Plans scrapped for two public days at Berlin edition in July. Bread & Butter confirm it will now be solely for trade professionals.

August 2014

Brands worry that Bread & Butter’s decision to cancel its Barcelona edition has damaged its credibility.

September 2014

Bread & Butter announces a 2015 edition in Seoul, anticipating it will bring new international names to South Korea and other Asian markets.

December 2014

The January edition of Bread & Butter is cancelled after not enough exhibitors sign up to participate. This comes following a previous decision to downsize the event.


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