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Timeline: Google’s journey from search to shopping tool

Google’s experiments with technology have had a dramatic impact on fashion retailing over the years. Drapers takes a look back at the tech firm’s shopping evolution.

  • December 2002 – Four years after Google is incorporated, it launches long-awaited product and shopping search engine, Froogle (“frugal” + “Google”)
  • June 2006 – The verb “to Google” is added to the Oxford English Dictionary
  • October 2006 – Google buys YouTube
  • April 2007 – Froogle becomes “Google Product Search”
  • September 2012 – Diane von Furstenberg sends models down the runway wearing Google Glass
  • May 2013 – Google introduces Hangouts. Topshop uses the technology during London Fashion Week to create an interactive event, with buyers using data from the app to decide which items to have in store.
  • September 2014 – Mr Porter becomes first UK stockist of Google Glass
  • September 2016 – Google launches a dedicated fashion week search function, which allows people to see the latest styles straight from the catwalk, hear directly from the designers, and shop for their favourite looks
  • September 2016 – German etailer Zalando partners with Google to launch Project Muze, an experiment that uses machine learning to create virtual fashion designs
  • October 2016 Ted Baker partners with Google on the first fashion application of the tech giant’s voice search function on its app, which allows users to speak into their phones to activate a Google search
  • November 2016 – Google is set to launch Google Home, a voice-activated speaker that could change the customer journey


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