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Timeline: Net-a-Porter under Natalie Massenet

Following the departure of Natalie Massenet, founder and executive chairman of luxury etailer Net-a-Porter, Drapers looks back of the site’s 15 year-old history from its launch in 2000 to the creation of menswear spin off Mr Porter in 2010 and the impending merger with Italian etailer Yoox.

September 2015

Natalie Massenet quits as executive chairman

Massenet leaves a month before the merger with Net-a-Porter and Italian etailer Yoox is completed, saying: “The business I started in 2000 could not be in better shape today. Having joined forces with Yoox Group, the company will be bigger, stronger and superbly positioned under Federico’s leadership to lead the industry and create the future of fashion.”

May 2015

Net-a-Porter launches a shopping app

Customers will now be able to buy luxury products on their phones as well as upload pictures of them wearing these items.

April 2015

Mr Porter creates a sportswear mini-site

The site is a follow up to Net-a-Sporter, launched almost a year prior.

March 2015

Net-a-Porter and Italian etailer Yoox announce their intention to merge

The £940m company’s new chief executive will be Yoox’s founder Federico Marchetti. At the time, Natalie Massenet is expected to stay on as executive chairman.

July 2014

Mark Sebba quits as chief executive after 11 years

But continues as non-executive director.

December 2012

Plans of a print magazine are released

Print version will be a follow-up to the weekly updated magazine app.

March 2012

Net-a-Porter announces its Asian expansion

The company will expand to China and joins forces with Shouke, a Chinese ecommerce platform, alongside Mr Porter and The Outnet.com.

March 2012

Net-a-Porter launches a site dedicated only to kidswear

Owner Richemont also wants sites for health, beauty and homewares.

January 2012

Three key appointments are made

Holli Rogers is the new fashion director, Jenny Cossons takes charge as group head of brand relations and Tess Macleod Smith is now group publishing director.

February 2011

A new digital TV station is launched on Net-a-Porter’s website

The station allows customers to see what others are buying, hoping to spark their interest as well.

July 2010

First edition of Net-a-Porter magazine app is launched

The app is free and allows customers to shop complete looks from the shoots.

April 2010

Luxury goods group Richemont buys Net-a-Porter at £350 million

The owner of Chloé and Alfred Dunhill buys all the shares for the luxury fashion etailer. Natalie Massenet also reinvests and remains as an executive chairman of the company.

March 2009

Net-a-Porter announces plans for The Outnet.com

The site is to hold over 200 brands, luxury and smaller labels, with discounts of between 40-60%. 

August 2008

Pre-tax profits rose by 48% to £3m and sales by 48% to £55.2m

The growth in sales results from a spike in the number visitors each month (from 3,500 to 5,000) and in international markets.

June 2007

Pre-tax profits rose by 62% to 2.1 million for the year

Net-a-Porter has nearly doubled its profits year by year for six and a half years.

June 2000

Net-a-Porter launches

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