Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Timeline: Sports Direct's acquisitions

As young fashion chain Republic becomes the latest retailer to be snapped up by Sports Direct, Drapers takes a look back at the sportswear business’s past purchases.

April 2008 - Sports Direct adds women’s sportswear brand, USA PRO, to its expanding portfolio.

July 2008 - Sports Direct acquires Goldigga, beating off stiff competition from suppliers as well as the brand’s founder, Aaron Thalman, to rescue the teen fashion brand from impending administration.

June 2010 - Skiwear brand Nevica joins Sports Direct’s extensive list of stocked brands as owner, Paul Goldstein, sells its worldwide rights to Mike Ashley.

July 2011 - Ashley splashes out £7m buying an 80% stake in USC and designer chain Cruise from Sir Tom Hunter.

August 2011 - Sports Direct acquires US extreme sportswear brand No Fear after a six-month bankruptcy battle with American courts.

January 2012 - Sports Direct acquires Hot Tuna, the ski and surfwear brand, days after losing out to JD Sports in the race to secure Blacks Leisure.

March 2012 - Fashion brands, Firetrap and Full Circle, are rescued from administration as Sports Direct expands its recently created Premium Lifestyle division.

October 2012 - Sports Direct buys 20 of rival retailer JJB Sports’ stores as well as the brand, website and Slazenger Golf brand licence.

October 2012 - Sports Direct is rumoured to be the favourite to take over DKNY’s menswear licence after the luxury brand terminates its contract with Indian textile manufacturer, S Kumars Nationwide (SKNL).

November 2012 – Rumours circulate that Sports Direct owner Mike Ashley is to buy House of Fraser chairman Don McCarthy out of the business.

February 2013 – The sportswear giant snaps up the majority of young fashion retailer Republic out of administration. In total it buys 116 Republic stores, all of the stock and Republic’s website and own brands including SoulCal, Fabric and Crafted.


Readers' comments (1)

  • If he takes Republic back to it's core business model and focuses on price conscious own label with a handful of young brands the business could do very well, if he changes it to look anything like Sports Direct as he has done with USC with stock crammed into every corner and hanging 3 rails high then I think it will struggle.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.