Bespoke tailor Timothy Everest will launch a men’s ready-to-wear collection called Every Day Tailoring at Pitti Uomo in January.
Speaking to Drapers at the Drapers Fashion Forum, Everest explained he had formed a new 50/50 joint venture with ex-SuperGroup director Theo Karpathios, who left the company in 2012.
“The collection will comprise 25 key pieces that most men wear – you could call them staples and icons, with a focus on fit, finish and quality,” he said. Jackets are expected to retail from £400 up to £700 and £800.
The collection is designed to appeal to men who are looking for premium quality but in more casual styles.
“We are working with a manufacturing partner that I have worked with for 12 years. The resource from our partner allowed us to put a team together of some great industry names and we have been able to move extremely quickly,” said Everest.
The company is planning to open a store in east London by autumn 2015 and will retail through its own website, which is being rebuilt.
It will also target wholesale customers such as Selfridges and Liberty, independent retailers and etailers such as Mr Porter.
“We do have international aspirations too and would look to Japan, South Korea and the US,” said Everest.