Luxury brand Burberry has unveiled a new brand identity, including a new logo and monogram, designed by chief creative officer Riccardo Tisci in collaboration with British graphic designer Peter Saville.
Burberry announces new logo and monogram
The new identity is the first time Burberry has rebranded since 1999. Featuring a new, minimalist logo and monogram featuring the interlocking “TB” initials of founder Thomas Burberry, the design aims to reflect the brand’s heritage.
Tisci unveiled the designs on Instagram, the same medium he used last month to announce Burberry’s upcoming collaboration with Vivienne Westwood.
The new logo and monogram are already being used on the brand’s online platform and social channels and feature in a new advertising campaign that also launches today.