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TJ Hughes signs famous families for ad push[QQ]

Value retailer TJ Hughes will unveil its largest advertising campaign next week, featuring stars' family members. Carol Vorderman's mum, Jonathan Ross's mum, Robbie Williams' dad and Wayne Rooney's brother (pictured from left) all feature in the campaign, which will be rolled out on TV, online, in print and on outdoor posters. According to the retailer, the ads aim to show consumers that by using stars' family members, TJ Hughes is not passing on the costs of celebrity endorsement to shoppers, which it claims is a tactic used by some of its competitors. The campaign, created by Chester-based ad agency Oakbase, will run for three weeks, starting on March 19. TJ Hughes has 50 stores across the UK.

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