TK Maxx has been accused of misleading shoppers by exaggerating original prices and falsely labelling designer stock as current season.
The TJX-owned store offers designer items for up to 60% less, but according to Channel 4’s Dispatches: Secrets of the Discount Stores, screened last night (December 9),the original RRP advertised on products have been inflated to lead customers to believe they are snapping up a bargain.
In one example the TK Maxx RRP for a Rohmir Super Lilli Coat was £2,225, but the designer said the coat originally sold for £800. A Diesel cardigan was priced at £251 in TK Maxx compared to the usual £200 selling price and the price of a £85 French Connection jumper was bumped up to £115 by the discount retailer.
The show also claimed many “designer” items sold in TK Maxx are actually own brand private label products, with names such Arabella and Addison, Kenar, Amaryllis Amphora and Frederik Anderson of Copenhagen.
TK Maxx said the RRPs were established after conferring with the seller.
A statement from the company said:
“We firmly refute the factual inaccuracies and general characterisation of TK Maxx that appeared in a recent media story. Integrity is at the heart of how we operate our business and above all we value the trust of our customers.”
For the first nine months of TJX Europe’s financial year, sales rose 12% to $2.49bn (£1.54bn).