TK Maxx and Asos.com have removed an “offensive” T-shirt printed with the slogan ‘Je suis over it’ from sale after a shopper complained it mocked the Charlie Hebdo massacre in Paris.
The value retailer removed the black T-shirt from its 280 stores after a shopper said the message could be seen as referring to “Je suis Charlie”, which was a mark of solidarity and defiance in the aftermath of the Paris terror attack.
Asos has also removed the product from its website.
The T-shirt was produced by US brand Reason. The label has said it was produced in May 2014 and made no reference to the attacks in January this year, where 12 journalists were killed after terrorists attacked the offices of the French satirical weekly newspaper.
A spokesperson from TK Maxx told the Mirror: “We take product matters very seriously and appreciate that this T-shirt has been brought to our attention.
“As soon as we became aware of the offensive T-shirt message, we initiated the process to remove this item from our stores and are internally reviewing how we inadvertently purchased the item. We would like to apologise to our customers for any concern this may have caused.”
A spokesman from Asos told the newspaper: “Reason Clothing is one of the brands available on Asos. We can confirm we bought this style from them in October 2014. It is never our intention to knowingly offend or cause upset to anyone, least of all those affected by the terrible tragedy in Paris in January 2015 this year. Therefore we have withdrawn the item in question from sale with immediate effect and fully support the brands pledge to destroy all remaining stock.”