AMG, the UK distributor for Ugg Australia, has launched a full investigation into how its coveted sheepskin boots have ended up in branches of designer discounter TK Maxx.
TK Maxx is selling the brand’s tall classic boots for £149.99, £20 lower than the standard £170 retail price.
AMG said: “AMG has no idea where this product has come from and is doing everything in its power to stop the supply. It has not come from AMG.” Ugg has proved to be a consistent autumn bestseller for footwear retailers, with some crediting the boot craze for their entire seasonal sales uplifts.
The popularity of Ugg is such that some retailers have succeeded in inflating RRPs to make margin gains, with no impact on volume sales. One stockist was shocked at the news and said it would not be good for the brand.
However, a rival footwear supplier said: “The brand is so hot it’s unlikely to have that much impact. TK Maxx remains quite low profile in terms of brand exposure.”
TK Maxx recorded a 4% rise in comparable store sales (in GBP terms) for the third quarter ended October 25. Sales rose 2% to US$579.7 million (£376.8m) at its European stores.
TK Maxx was unavailable for comment.