Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

TK Maxx's Christmas ad ditches shopping autopilot

TK Maxx’s daredevil gifter encourages shoppers to join him on his mission of gifting like never before, in the retailer’s 2019 Christmas advert. 

The lycra-clad festive hero – TK – skis off-piste into an alpine adventure to shake off the Christmas “shopping autopilot” in this year’s advert.

As part of the retailer’s ongoing “Ridiculous Possibilities” campaign, the advert launches in the UK on 12 November in 40-, 30- and 20-second slots, alongside a minute-long online version. 

The campaign was created by Wieden+Kennedy London.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.