Shirt retailer T.M Lewin will launch its new collection in South African department store Edgars in August.
T.M Lewin signed a franchise deal with Edcon, South Africa’s leading fashion retail holding company which will see the formalwear company setting up shop in four Edgars stores across South Africa, with a total of twenty store-in-stores planned to open in the coming months.
A dedicated stand-alone store is also earmarked to open towards the end of this year, featuring the brand’s full collection of men’s shirts, tailoring and a selection of ties and essential accessories.
Geoff Quinn, chief executive of T.M Lewin said he saw “great potential” in the South African market.
He added: “I have been impressed by the Edcon’s ambition to create a compelling menswear proposition across their business and am confident that in them, we have the best partner to help T.M.Lewin become South Africa’s leading businesswear retailer in the years ahead.”
Edcon chief executive, Jürgen Schreiber said that T.M Lewin would “fill a gap in the market” for “affordable fine quality business apparel for men in South Africa.”
The move follows the announcement earlier this month that TM Lewin has appointed KPMG to oversee the sale of the business, which could value the company at £100m.