Independent womenswear retailer Tofu is close to securing its second London boutique in Kensington High Street as it branches into wholesale.
Owner and founder Can Can Yang hopes the mono-brand store, described as "elegant gothic", will raise the brand's profile as it seeks to build its wholesale business nationwide.
Yang, originally from Shanghai, founded the business in 2005 after working for London-based high street fashion supplier City Glory, with a view to creating an edgy bridge collection. "Many top brands have interesting designs but their prices are too high," she said. Tofu's price points nudge the upper middle market, with retail prices from £39 for T-shirts to £199 for coats.
Yang added that there was potential for 20 Tofu stores in the UK. The brand plans to open two stores in Shanghai next year and is also developing a transactional website.