Tommy Hilfiger has launched its first ever sportswear clothing line called Tommy Sport for spring 19.
The Tommy Sport collection is now available in Tommy Hilfiger stores, on its website and through select wholesale partners worldwide.
The men’s and womenswear line includes sports bras, leggings, shorts and tank tops with bright colour-blocking, oversized star graphics and striped tape.
Retail prices range from £30 to £130.
“Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle,” said Tommy Hilfiger.
“Clothing needs to follow this trend and we are delivering on consumer expectations with Tommy Sport, which injects a cool and bold edge into performance. We are taking iconic pieces from our archive to the future with modernised classic sports fabrics and executions.”
Tommy Hilfiger’s brand portfolio includes Tommy Hilfger and Tommy Jeans.
Find out how the Drapers team got on inside Tommy Hilfiger’s denim innovation hub.