Tommy Hilfiger has signed a global distribution deal with sales agency Tomorrow London for its Hilfiger Collection.
Tomorrow London will present the premium womenswear line during the London, Milan, Paris and New York fashion weeks at its showrooms in each of those cities, and oversee worldwide distribution for the line.
Tommy Hilfiger said the deal reflects its “strategic commitment” to expand its womenswear business, adding there is “strong potential for additional growth”.
The expansion strategy will focus on design direction, store design, merchandising, presentation and communication of the womenswear collection.
Daniel Grieder, global chief executive of Tommy Hilfiger, said: “Our strategic partnership with Tomorrow London reflects our commitment to investing in the continued growth of our women’s businesses globally.”
Since 2011 Tomorrow London has been the parent company of its Italian affiliate Tomorrow Milano.