Luxury label Tommy Hilfiger is attempting to encourage staff selling its product to sell more with a competition to win a trip to New York.
Stockists of the brand which include indies such as Choice, Fallen Hero and Accent will compete alongside branded young fashion chain USC and department stores Fenwick and House of Fraser to win a two night trip to New York for up to four people.
The Hilfiger Denim Stars of 2012 Challenge will kick off on March 5 and will run until May 27. The winning store will be the shop that achieves the highest sell-through above 65%.
The UK arm of the brand will send out a weekly email to update with details of the top three stores.
Also as part of the prize each person will get $250 (£150) spending money for any Tommy Hilfiger or Hilfiger Denim stores.