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Toms to open first bricks-and-mortar store

Ethical footwear and lifestyle brand Toms will open its debut store in Soho, London, in May.

The business, which operates a sell-one-donate-one policy for its shoe, eyewear and bag ranges, will occupy a 1,600 sq ft flagship space on Foubert’s Place. It will stock the full Toms range and feature a café selling its own brand of coffee.

The opening will see Toms join Adidas Originals, Brandy Melville, Pro-Direct and Superga on Foubert’s Place, as well as Dr Martens, Levi’s and Pepe Jeans in the surrounding streets.

Toms was founded in 2006 by Blake Mycoskie, and was originally known for its espadrilles. It expanded to include sunglasses in 2011, coffee in 2014 and bags in March this year.

It currently sells online at Toms.co.uk and through stockists including Asos.com, Schuh and Office.

Under the ‘One for One’ project, every time Toms sells a pair of shoes it donates another pair to a child in need throughout the world. Similarly, a proportion of sales of its eyewear range go towards restoring people’s sight and from its coffee towards providing clean water in developing countries. The newly launched bag range helps pregnancy charity Every Mother Counts to provide safe births.

To date Toms has donated more than 35m pairs of shoes and restored the sight of over 350,000 people.

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