The top retail and fashion trends of 2017 will include artificial intelligence, lifestyle experiences, sustainable design and 1980s fashion, according to retail analytics firm Edited.
The 1980s look dominated the Saint Laurent autumn 16 show
1. Artificial intelligence for greater personalisation
Retailers are taking advantage of advancements in machine learning, deep analytics and artificial intelligence for a more targeted and personalised shopping experience. Customers now have longer digital footprints of previously bought items and social media profiles, which give retailers easy access to offer a tailored selection of products.
2. Further expansion into lifestyle
The explosion of athleisure highlights how retailers are evolving into lifestyle brands. In 2017, retailers will push further into niche and smaller markets to cater to consumers’ lifestyles as well as expanding into premium services in brick and mortar stores, like prosecco bars, to increase dwell time.
3. Ramping up sustainability
With a growing consumer demand for more sustainably produced items, next year retailers will look at how they can provide better quality products that last longer to align with consumer’s personal values. H&M and Zara have already started to make progress.
4. More mobile innovation
As the smartphone becomes the dominant platform for online shopping retailers are relying on social media and the latest apps to promote their products. Mobile innovations will provide an immersion experience to the consumer through 360 degree views and virtual reality to asses fit.
5. 1980s fashion
One of the biggest trends for Spring 17 is the 1980s. The second series of Netflix show Stranger Things, set in the 1980s, is slated to be released mid-2017 and will drive fashion from the era including power suits, slouchy tailored trousers, off-the-shoulder pieces and activewear.
- Edited based its predictions on 520 million global products online and insights it provides to companies including Asos, eBay and Ralph Lauren.