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Topman to offer "multi-faceted" live catwalk

Topman is to show its next catwalk show live on 360° cameras offering its customers a fully interactive experience.

At London Collections: Men the Topman Design show will be broadcast live via Topman.com to more than 100 countries and on an official Facebook App. Consumers will also be able to interact with VIPs at the show who will be tweeting live from the show.

During the Topman Design’s autumn 13 catwalk fans will be able to scroll around to look at the surroundings. Plus in using the “shoot the show” feature customers will be able to press a camera icon and share the image across social channels.

Marketing director Jason Griffiths said: “Having streamed the Topman Design show for several seasons now and commenting separately via our social channels we really wanted to try and achieve a multi-faceted live stream experience which amalgamated all in one and make the experience as personal and unique for each viewer.”

Topman worked with marketing and technology company TBG Digital to create this experience.

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