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Exclusive: Topshop Beauty shifts focus

Topshop has had a change in direction for its beauty range, as it moves away from retail and begins to wholesale its products with etailers Very and Zalando, Drapers understands.

The Arcadia Group retailer is thought to be scaling back its in-store beauty products after disbanding its head office beauty team.

Topshop Beauty is currently sold in around 50 UK stores, but is expected to scale this back to around 20 of the larger stores towards the end of the year. A source close to the situation indicated that no budget or plans for beauty have been allocated past this year, outside of its wholesale accounts.

It is understood that Topshop Beauty buyer and technical manager were both made redundant on 13 June, the day after Arcadia launched a company voluntary arrangement. The two remaining team members in the department are assistant merchandiser and assistant buyer. It is understood that they will be reassigned other roles once the period in which the CVA can be challenged is completed.

It comes after it was announced last week that the company has entered into a new wholesale partnership to sell its beauty range on Zalando. For the launch, 205 make-up products will be available in eight of Zalando’s markets.

Drapers understands that later this year it will also wholesale its beauty range on Very.

Arcadia is to cut 170 head office roles as owner Sir Philip Green battles to turn around its fortunes. In a statement at the time, the retailer said that it was “proposing to make some structural changes in order to support and deliver the turnaround plan”.

The group will not be making further comment on this throughout the process.


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