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Topshop in beauty tie-up with Kylie Jenner


Topshop has teamed up with super-influencer Kylie Jenner to launch pop-ups of her make-up brands to US stores.

Kylie Cosmetics, which is only available in the US, will launch pop-ups in seven stateside locations at the end of November.

The popular brand predominantly sells “lip kits” for $29 (£21.60), which frequently sell out online. It recorded estimated revenues of more than $400m (£298.8m) in the 18 months since it was set up, and is projected to reach $1bn (£750m) turnover by 2022.

Topshop first launched its own beauty line in 2010.

Previously the retailer also stocked the Kendall + Kylie clothing collection, created by Kylie Jenner alongside her sister, model Kendall Jenner.

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