Kate Moss’ 15th collection with Topshop launched with a bang at the retailer’s Oxford Street flagship this week.
The 40-piece collection is now available at 346 stores in 41 countries. It will also be available online at Topshop.com and via luxury etailer Net-a-Porter as well as US department store Nordstrom. Prices range from £38 for a scallop-edge camisole to £600 for a beaded dress.
Speaking with Drapers at the launch, Topshop managing director Mary Homer described the range as “a one-off, eclectic view of all [Moss’] favourite pieces from the past – things that reflect the different moments in her 25 years of being a model”.
The wide price range demonstrated the “stretch” that Topshop could command, Homer said, “appealing to any age, any income bracket”. The crowd “defying the odds – and the tube strike” was also testament to this.
She added: “Now we have grown globally, Kate acts as a hook to shout to everybody – because everyone knows her – and we are so lucky to have someone so iconic as the friend of the brand. We have global reach with her because everyone knows Kate. The amount of stores we are going into is just outstanding.”
Radio One DJ Nick Grimshaw hosted a party for the much anticipated preview, ahead of the wider launch today, with DJ Duke Dumont hitting the decks and Moss herself welcoming crowds who had made it through the Tube strike to attend.
Those who couldn’t make it in person got to watch it on the live stream, which had been counting down to the moment throughout the day.
Before opening the store, Moss demurely told Grimshaw: “I just want everyone to find something they love to wear.”