Topshop has launched an innovation drive to find the next big thing in wearable technology with John Lewis partner L Marks, which works with the retailer on its JLab technology start-up acceleration programme.
The Top Pitch platform will discover and develop start-up firms that can provide “accessibly priced tech-enabled fashion products”.
“As a brand we champion new platforms of innovation and we see wearable technology as an exciting area of further exploration,” Sheena Sauvaire, global marketing and communications director at Topshop.
“The merging of style and function has yet to have been seen in a true consumer-ready sense and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer.”
Arcadia and Topshop boss Sir Philip Green will select the winning team, which will be receive equity investment and the potential to sell in Topshop stores.
The closing date for applications is May 22.
Read more on wearable technology in our Drapers Digital Week tech special:
Drapers Digital Week: The Next Tech
- Fashion’s technology trailblazers
- Maximising and monetising social media – with Snapchat, Instagram, smartphones and apps
- Personalisation – perfecting customer service
- Wearable technology – pushing the boundaries
- How to protect your business from online fraud
Today follow @drapers and keep an eye on drapersonline.com to keep abreast of all the news at it unfolds from Drapers Digital Forum, which brings together the most forward-thinking operators in the digital retail space.
And on Friday morning you can see all the winners and action from the Drapers Digital Awards 2016.