Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Topshop launches innovation hub with John Lewis partner

Topshop has launched an innovation drive to find the next big thing in wearable technology with John Lewis partner L Marks, which works with the retailer on its JLab technology start-up acceleration programme.

The Top Pitch platform will discover and develop start-up firms that can provide “accessibly priced tech-enabled fashion products”.

“As a brand we champion new platforms of innovation and we see wearable technology as an exciting area of further exploration,” Sheena Sauvaire, global marketing and communications director at Topshop.

“The merging of style and function has yet to have been seen in a true consumer-ready sense and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer.”

Arcadia and Topshop boss Sir Philip Green will select the winning team, which will be receive equity investment and the potential to sell in Topshop stores.

The closing date for applications is May 22.

Read more on wearable technology in our Drapers Digital Week tech special:

Drapers Digital Week: The Next Tech

Today follow @drapers and keep an eye on drapersonline.com to keep abreast of all the news at it unfolds from Drapers Digital Forum, which brings together the most forward-thinking operators in the digital retail space.

And on Friday morning you can see all the winners and action from the Drapers Digital Awards 2016.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.