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Topshop marketing chief leaves

Topshop’s chief marketing officer Justin Cooke has stepped down from his position at the womenswear retailer after just over a year in the role.

Cooke, who was vice president for PR at Burberry before his move to Topshop, has exited to set up his own consultancy business, according to Drapers sister magazine Retail Week.

Cooke was a key architect of Topshop’s much-acclaimed London Fashion Show social media campaign earlier this year. The retailer offered online viewers backstage access to its shows including a model’s-eye view of the show with models such as Cara Delevingne wearing HD micro-cameras.

It also allowed viewers to speak directly with designers and fashion editors via Google+ and launched a Be the Buyer app enabling users to curate the collection.

Cooke’s departure follows the exit of Alex Tait, group head of ecommerce at Topshop parent company Arcadia, after only five months in the role.

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