Pop-up store booking platform Appear Here has partnered with Arcadia to rent out 15 concession spaces in the Topshop/Topman flagship on Oxford Street.
More than 6,350 sq ft is being made available to brands, bars, restaurants and events companies for between one day and eight weeks. It is not known how long the partnership will last.
The concessions will be split over the six-floor 100,000 sq ft store at 214 Oxford Street and range in price from £142 per day for a 50 sq ft market stall on the basement floor – which must be rented for a minimum of seven days – to £5,000 per day for space inside one of two personal shopping suites.
Bookings are made via Appear Here’s online system and approved by Arcadia. The brands will be provided with access to stockroom space, fitting rooms, toilets and Wi-Fi.
All sales will be processed through Topshop/Topman tills and brands will be paid in arrears seven to 10 or 28 days after the end of their first week’s trade, depending on the length of the lease.
Appear Here estimates that, on average, 4.3 million London residents and tourists visit Oxford Circus each week, with more than 400,000 choosing to shop in Topshop/Topman.