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Topshop takes YR Store printing service to the US

Arcadia has extended its partnership with interactive customisation service YR Store to its Topshop Fifth Avenue store in New York.

YR Store (pronounced ‘Your Store’), which allows shoppers to print their own designs on garments in store, will begin a 12-week residency on July 7.

The free digital printing process, which has been available in the Topshop and Topman Oxford Circus flagship in London since December 2013, will be available for leggings, T-shirts and crop tops.

YR Store was founded by Tim Williams in 2013 and has worked with brands and retailers including Nike, Selfridges and Liberty of London. It is part of Bristol-based interactive design technology company Luma.

@LukeToddUK

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