Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Topshop takes YR Store printing service to the US

Arcadia has extended its partnership with interactive customisation service YR Store to its Topshop Fifth Avenue store in New York.

YR Store (pronounced ‘Your Store’), which allows shoppers to print their own designs on garments in store, will begin a 12-week residency on July 7.

The free digital printing process, which has been available in the Topshop and Topman Oxford Circus flagship in London since December 2013, will be available for leggings, T-shirts and crop tops.

YR Store was founded by Tim Williams in 2013 and has worked with brands and retailers including Nike, Selfridges and Liberty of London. It is part of Bristol-based interactive design technology company Luma.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.