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Topshop to launch click-and-collect

Topshop is to launch a click-and-collect service by June, according to Topman managing director Dave Shepherd.

Speaking at the Drapers’ Next Generation event in London today, Shepherd revealed that the Arcadia-owned Topshop/Topman retailer plans to have its click-and-collect service ready by late May or June.

Shepherd cited international and online expansion as the two biggest growth areas for the business.

“The key is good customer service and this includes making things as easy as possible for the customer with things like click-and-collect or giving people specific delivery times,” he said.

Shepherd said that he hoped the service would be available by May but admitted it could be June if the technology is not in place in time.

He did not reveal if any of the other Arcadia-owned retailers, which include Burton, Dorothy Perkins and Miss Selfridge, would follow suit.

The retailer has previously been tight lipped on when it would launch click-and-collect as part of its multichannel offer.

It follows retailers including Aurora, John Lewis and House of Fraser, which all have established click-and-collect services.

One in 10 online sales are made via click and collect, according to figures from ecommerce trade body IMRG.

Sales via the service - where consumers transact through an ecommerce site and collect instore - made up more than a tenth (10.4%) of all ecommerce sales for the third quarter of 2011, according to the IMRG Capgemini Quarter Benchmarking Index

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