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Topshop tops social interactions during LFW

Topshop was the social media winner of the autumn 17 edition of London Fashion Week, gaining more interactions across Facebook, Instagram and Twitter than any other brand during the five-day event.

The Arcadia-owned fascia had 642,454, beating Burberry’s 613,202 and Swarovski’s 192,616.

Making up the top 10 were Versus Versace, Sophia Webster, Mary Katrantzou, JW Anderson, Christopher Kane, Vivienne Westwood and Molly Goddard.

Of the social channels, Instagram was the platform of choice for brands with a total of 1.9m interactions during London Fashion Week, compared with Facebook’s 42,556 and Twitter’s 28,205, data from Socialbakers indicates.

Burberry produced the most popular single post on Instagram: a pic of Kendall Jenner in a Burberry cape garnered 56,180 interactions, including 55,888 likes and 292 comments. It was followed by posts by Swarovski and Topshop.

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