Topshop attracted more than 2 million online viewers for its live streamed show at London Fashion Week.
The womenswear retailer said it reached its largest ever online audience, as by 4.45pm on Sunday more than 2 million people in 100 countries had tuned in.
Topshop partnered with Facebook to create a “Shoot the Show” experience. By clicking on a button in the corner of the live stream or on demand version of Topshop Unique’s LFW catwalk show, users will be able to change the colour of selected key looks and accessories and share them the moment they hit the runway.
Both #Topshop and #Unique trended globally on Twitter and Topshop shared backstage images via Twitter.
The retailer goes on to estimate that more than 200 million people were exposed to imagery and content from the shop, as users shared their favourite looks on Facebook.
Topshop.com was clicked on my people in more than 120 countries and had more traffic from the USA on one day than in its history.