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Tough trading hits Jack Wills

Jack Wills is reportedly facing a “cash crunch” following poor spring trading.

The retailer is burning through a £28m cash injection from owner BlueGem, The Times reported, and may need more cash or a restructuring before the end of the summer.

Jack Wills had a pre-tax loss of £29.3m on sales of £139.5m in the year to 31 January 2018.

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Readers' comments (4)

  • I don't see many kids wearing it now-isn't that their demographic. Always on sale and turned into a Dad's brand.

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  • Quality has dropped sunstantially..no clear brand identity..

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  • So hard to stay relevant when a Brand becomes so off trend, unfortunately this dog has had it's day, splash a brand across a sweatshirt at your peril, was the nail in the coffin for Duffer and many more, a new era will emerge, i cannot see the Superdry's and Jack Wills surviving in anything like their current form, i really think this form of retailing is coming to an end, hopefully we will see the rise of smaller Brands and the Indie's making a resurgence.

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  • darren hoggett

    You cannot see Jack Wills being turned around to profitability, therefore pumping money into a black hole does not seem a remotely wise thing to do.

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