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Tower London opens London flagship

Family-run footwear retailer Tower London opened its flagship store in north London today (April 4).

The 1,500 sq ft shop at 119 High Road in Haringey is twice the size of the retailer’s other shops in Wood Green and Walthamstow and features over 100 brands, an interactive digital wall, a community wall with information on local events and a ‘last chance to buy’ section.

During its opening weekend the store will host a range of special events for consumers including a performance by three times UK Beatbox champion, Ball-Zee, a street dance flashmob courtesy of Traversal Dance and a competition to win shoes every day for 10 days from brands including Timberland, Converse and Vans.

Tower London has been shortlisted for the Independent Retailer of the Year award at this year’s Drapers Footwear and Accessories Awards, which will take place at the Hilton Park Lane in London on May 1.

Readers' comments (2)

  • Thierry BAYLE

    Great to hear about events/ competition.

    When I speak to my retail clients and other retailers, consumers may not come to shop so we need to create monthly events ( or more frequently than monthly ) to connect with our target customers.
    Looking forward to visiting Tower London.

    Thierry Bayle

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  • Thierry BAYLE

    When organising these competitions, it is an ideal time to pick up customer data and train all members of staff to do a great job.
    Let's remember that
    Preparation drives success.
    Progress drives success.

    10 days is a long time so one would ensure to do a debrief every day to ensure we can increase the conversion rate to get more customer data.
    Would love to hear how it was done. I always make sure that I work on operations improvement with retail clients otherwise we lose ground.

    Enjoy. Good luck.
    Thierry @retailfashion

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