Family-run footwear firm Tower London will open its first central London store on Brick Lane in east London this July.
The store at number 196 was previously the Brick Lane Gallery and is being refitted with the retailer’s signature black and yellow style, which was created in partnership with brand consultancy I Am.
The shop, Tower London’s fourth with a full-price offer, will feature an edit of the 65 brands Tower London currently carries, such as Dr Martens, Kickers, Lacoste, Joules, Timberland, and include some exclusive styles and own-brand product.
Tower London’s existing stores are in the outer zones of the capital: two in Wood Green, north London, and one in Walthamstow, east London. It also has an outlet in Palmers Green, north London.
Tower London’s directors, brothers Gerry and Yiannis Demopoulos, said they intend to expand the business to between eight and 10 shops in the next three years.
The head office moved from Bounds Green to Shoreditch, near Brick Lane, last year.
Drapers Footwear Awards 2016
Tower London has been shortlisted for Independent Retailer of the Year at the Drapers Footwear Awards 2016. To book your table for the event at London Hilton on Park Lane on June 30 contact Hannah Boag on 020 3033 2634 or firstname.lastname@example.org.