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Traditional Weatherwear to open in London

Traditional Weatherwear is set to open its first London store on Newburgh Street in Soho.

Traditional Weatherwear

Traditional Weatherwear

Traditional Weatherwear

The store, based at 8 Newburgh Street, will occupy the ground floor and basement level of a mid-terrace and features a neutral colour palette, alongside wood counter tops and polished chrome features.

The store will stock its signature quilted coats, which are made in the UK and priced at between £215 and £315, and full ready-to-wear collections for men and women, including T-shirts, sweatshirts, denim and accessories. It is set to open in May.

Traditional Weatherwear began life as a Mackintosh coat brand in 1974.

It is stocked at Liberty in the UK, as well as stores including French Trotters in Paris, Goods in Copenhagen and JCrew in the US.

Readers' comments (1)

  • Eric Musgrave

    About 20 years ago Traditional Weatherwear was the name of the company that produced rainwear under the Mackintosh label. Are these two entities now separate? I'd be interested to know who owns Traditional Weatherwear. Such an excellent name! Good luck with the shop.

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