Traditional Weatherwear is set to open its first London store on Newburgh Street in Soho.
The store, based at 8 Newburgh Street, will occupy the ground floor and basement level of a mid-terrace and features a neutral colour palette, alongside wood counter tops and polished chrome features.
The store will stock its signature quilted coats, which are made in the UK and priced at between £215 and £315, and full ready-to-wear collections for men and women, including T-shirts, sweatshirts, denim and accessories. It is set to open in May.
Traditional Weatherwear began life as a Mackintosh coat brand in 1974.
It is stocked at Liberty in the UK, as well as stores including French Trotters in Paris, Goods in Copenhagen and JCrew in the US.