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Traffic-free day in capital pays off

A traffic-free shopping day in London’s West End last weekend notched up more than £200m in sales for participating retailers.

Retailers hailed last Saturday’s sales a success, after three miles of London streets – including Oxford Street and Regent Street – were closed to traffic, attracting more than 2 million shoppers.

More than £200m passed through the tills of the 600 participating West End stores on the day, dubbed VIP (Very Important Pedestrians) Day. An average December Saturday generates about £70m.

Selfridges store director Meave Wall said: “We outperformed our sales compared with last year.”

A spokesman for department store Debenhams said: “VIP Day continues to go from strength to strength and this year was no different. Merino jumpers and Jasper Conran handbags were just some of the things on the top of customers’ lists.”

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