Doddle, a new click-and-collect service based around transport hubs, has signed up Asos, New Look and TM Lewin as it prepares for a national rollout between now and the end of the year.
The service allows shoppers to collect online orders from Doddle stores which will be placed in and around busy transport locations and other areas with high footfall. Selected Doddle stores will also have room for shoppers to try on items of clothing before taking them away.
It is the brainchild of Travelex founder Lloyd Dorfman, who has entered into a joint venture to the tune of £24m with Network Rail to deliver the service.
Following a trial at a 2,800 sq ft unit Milton Keynes railway station, Doddle expects to have collection points established in 40 key locations before Christmas as part of a wider target of 300 stores across the UK. These will typically be between 1,500 sq ft and 2,000 sq ft, and will have staff on hand to assist customers and manage returns.
The next tranche of opening is likely to include train stations London Waterloo, Bromley South, Brighton, Chelmsford and London Cannon Street, all of which Doddle aims to have open by August.