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Trend-led looks top party orders

With the Christmas and New Year party season just around the corner, womenswear retailers are squeezing in some last-minute eveningwear orders.
According to short-order suppliers, the eveningwear market, particularly at the younger end, is becoming ever more trend-led with above-the-knee cocktail dresses in babydoll cuts and T-shirt-shaped styles selling well.

“Retailers are leaning towards shorter, more revealing styles, rather than floor-length gowns,” said Sumit Jairath, executive sales manager at eveningwear supplier Unique Collections. “Anything with feature details, such as our jersey dress with a Swarovski crystal-encrusted halterneck collar, have been popular. People want pieces that are glamorous and different.”

Silver, gold and bronze metallics continue to drive sales alongside sequinned embellishments on dresses and tops. Colour options are varied, with bright purples, reds and greens gaining momentum among young fashion buyers, and darker tones from deep purples to black proving popular with more mainstream buyers.

For buyers looking to top up on partywear, a few short-order specialists offer trend-led eveningwear, such as Unique Collections, Arrogant Cat, Almost Famous and Bernshaw.

Unique Collections has a range of 25 on-trend pieces. The colour palette comprises gold, black and silver, with prices ranging from £25 for sequinned tops to £120 for evening dresses. Contact 0161 228 2207 for more details.

Arrogant Cat has launched Limited Couture, a range of traditional styles which have been given a rock ‘n’ roll edge, with dresses priced between £60 and £130. Call 020 7323 0886 for more information.

Key styles at Almost Famous include a black silk evening dress with ribbon details at £55, a gold balloon dress with bow for £29, and an electric blue knitted dress with Lurex thread and black trim at £33. A belted leather evening jacket with chiffon lining is £109. Call 020 7637 2622 for more information.

Eveningwear specialist Bernshaw targets a broader sweep of customers with a collection featuring beaded silks, sumptuous velvets, soft elegant jerseys and devoré chiffons. Prices range from £75 for a cocktail dress to £115 for a cowl back jersey dress. Contact 020 7612 0100 to find out more.

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