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Trends look different through a buyer’s eye

As the new season gets under way, have you covered all the bases in regard to the hottest predicted trends?

As the new season gets under way, have you covered all the bases in regard to the hottest predicted trends?

Namely, big bright prints, the palest tones, nudes, shorts, animal print, soft tailoring, shoulder pads, blingy sequins, army and romantic ruffles. Then we have the must-have accessories - super-high platform heels, ankle boots, flats, backpacks and statement necklaces.

While keeping up with the latest fashion is important, what’s more important is interpreting these trends so customers can buy into the version that suits them. Putting your own spin on these looks is vital, because to entice new customers through the door will take a fresh and imaginative approach. Most of my customers won’t be demanding the exact catwalk styles. However, no self-respecting

independent retailer wants to be left behind in the race to satisfy every client wishing to become a style goddess.

This is what makes my job all the more exciting: it’s all about interpretation and finding the best brands that work as hard we do in watering down some of the extremes seen on the catwalks. We have to be able to keep the flavour of what’s on-trend without losing the commercial element.

Having recently travelled quite extensively in my search for new and exciting brands to bring to my customers, I’m always struck by how other countries express their version of chic. Granted, there will be external reasons, such as the weather, for why certain looks are more popular than others in parts of the world, but one thing is for sure: the buyer’s eye is final. And as

I start my quest in London at the trade shows, I’m hoping they will excite as much as my previous jaunts.

Happy buying.

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