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Trinity Leeds integrates Apple Watch into its loyalty programme

Trinity Leeds has become the first shopping centre in Europe to allow users of its loyalty programme to redeem offers using an Apple Watch.

The shopping centre, owned by Land Securities, launched the Love Trinity Leeds loyalty programme in January. It allows members to redeem deals and collect points every time they present a unique barcode at points of purchase via an app, a physical card or the Apple Watch or Wallet.

The scheme has over 20,000 registered users and over 60% of the centre’s retailers signed up including Topshop, DKNY Men, Adidas, Superdry, Armani Exchange and Mango. Customers will be alerted to the offers by proximity-based beacons provided by Coniq.

“Those customers who wear an Apple Watch will be alerted to offers immediately, providing them with an early opportunity to take advantage of numerous fantastic deals across the centre,” said Amy Richardson, digital marketing and CRM director at Land Securities. “The speed at which consumers can access new offers is becoming increasingly important in the fast-paced world of consumer technology.”

Ben Chesser, chief executive of Coniq, added: “The data we can provide Trinity Leeds gets even more interesting with every additional channel added.”

@Tara_Hounslea

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