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Trinny and Susannah mull clothing sales on website

Trinny and Susannah are considering a relaunch of their transactional website next year. The celebrity style duo, who endorse home shopping retailer Littlewoods, are considering adding clothing to their site, which sells their books and gives style advice.

Susannah Constantine told Drapers: “It’s something we’re looking at for next year, but nothing has been decided.”

Constantine said the website, www.trinnyandsusannah.com, already has 70,000 users and one million page impressions per month, and an online clothing offer may be the next step.

The duo previously had a transactional site called Ready to Wear, but it fell victim to the dot com collapse and they reinvented themselves as TV stars.

Shop Direct Group, which owns Littlewoods, this week launched a £5.5 million Christmas ad campaign. It is the second Littlewoods campaign without Trinny and Susannah, fuelling speculation that Littlewoods may drop the duo from all campaigns next year.

A spokesman for Shop Direct Group said: “We haven’t yet looked at our ad campaign for next year. We’re working with Trinny and Susannah on their autumn collection.”
Littlewoods’ Christmas ad campaign, which includes TV, print and online, will run from November 3 to December 23. It is the company’s biggest ever media spend on a campaign.

The print campaign will run across magazines and newspapers including Marie Claire, Red, Glamour and The Sun.

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