Three emerging designers will receive industry support to help develop their businesses after winning this year’s British Fashion Council (BFC) and ELLE magazine Talent Launch Pad award.
Over the coming year, designers Claudia Catzeflis, Saloni, Sophie Hulme and Vassilisa will be introduced to British retailers to increase their exposure to UK consumers.
Independents including Cricket, Hervia Bazaar, Square and Anna have already committed to placing orders for at least one of the designers for two seasons and to host events to help boost the new talents’ profiles.
The Talent Launch Pad winners will also showcase their collections at The Exhibition at London Fashion Week for two seasons.
Caroline Rush, chief executive officer of British Fashion Council, said: “This year’s BFC/ELLE Talent Launch Pad designers are all women with strong individual style which is reflected in their individual collections. All were considered to be strong new businesses that would benefit from the support mentoring and profile of this scheme.”
The talent contest was created last year to mark the British Fashion Council’s 25th anniversary. Its aim is to help new designers build a solid business and raise their profiles regionally and nationally through having retail mentors. They will also have access to Elle’s stylists and marketing resources.