Triumph, the lingerie brand, has pledged to donate £50,000 to Breast Cancer Care for the second year running.
Triumph has picked 14 styles from its main collection, all of which could be worn after breast surgery for the initiative. Triumph will donate 10% of the recommended retail price on each style to Breast Cancer Care on each sale.
Triumph marketing manager Purminder Mondair said: "Our association last year with Breast Cancer Care was so enthusiastically received by Triumph stockists and consumer alike, we just had to continue. It endorsed the confidence consumers already have in our products and considerably raised awareness of the cause."