Lingerie business Triumph will unveil its first standalone stores in the UK by the end of the year.
The group, which also owns brands including Sloggi and Valisere, is looking for sites in 16 towns across the south and south-west of England including Bath, Bristol, Cheltenham in Gloucestershire, Leamington Spa in Warwickshire, Oxford, Weymouth in Dorset and Yeovil in Somerset. Retail property agents DTZ and Macarthur Wilson have been appointed to find suitable units.
A Triumph spokeswoman said the new-concept stores, which will house all Triumph's major brands, will be between 1,000sq ft and 1,300sq ft, but she would not confirm whether they would be in high street or out-of-town locations.
She added that the move into retail, part of Triumph's global strategy, would not have a detrimental effect on the brand's wholesale business. "Our stores in other countries have shown that a retail arm increases visibility and brand awareness, which helps wholesale," she explained, adding that the shops would allow Triumph to showcase its entire offer.
Triumph's move into retail comes as rival lingerie supplier Intimas Group said it would open its first standalone store in the Midlands this year, after trialling a concession in footwear retailer Faith on London's Oxford Street this month (Drapers, May 5).