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Triumph to relaunch website using new web platform

Lingerie brand Triumph has moved its UK, German and French websites to a global platform and relaunched its transactional websites in all three countries.

The brand, which celebrates its 125th anniversary this year, has taken the online platform from the model it uses in the US to fully integrated its websites on one platform for all countries.

The websites offer the eponymous Triumph brand as well as its brands Valisere, Hom and Sloggi.

Front-end design of the Triumph website has been created by digital advertising agency Wunderman, London while logistics, order fulfilment and customer service are handled by Netrada Management, Hamburg.

The UK store is online at


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