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TrueStart opens applications for fourth accelerator programme

TrueStart, the early stage investor for retail and consumer start-ups, is inviting applications for its fourth accelerator programme.

TrueStart hub

TrueStart hub

TrueStart hub

The programme offers either £25,000 for 4.5% equity, £50,000 for 9% or a zero cash deal for 3%, and firms receive mentorship and access to TrueStart’s retail network, which includes more than 3,000 members from leading retailers and its strategic partners Land Securities, River Island, John Lewis, Morrisons and Accenture.

Successful start-ups also receive desk space in TrueStart’s hub in London’s Victoria, as well as masterclasses with leading industry experts, accounting and legal aid.

The latest round attracted more than 250 applications from more than 40 countries and welcomed firms including Hullabalook, which aims to revolutionise online product discovery, and textile technology company Induo.

Some of its recent successes through the programme include Photospire, which allows brands to merge images and videos with customer data to create a personalised video and is now working with Morrisons and John Lewis on customer engagement campaigns.

The deadline for applications is 16 October.

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