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Trunk Clothiers to pilot own-brand wholesaling

Premium menswear boutique Trunk Clothiers is considering a wholesale push on its own-brand offering, as it gears up to launch in mainland China and Switzerland.

Managing director Mats Klingberg told Drapers the central London-based retailer is planning to trial wholesaling with Hong Kong department store Lane Crawford for autumn 18. 

It will pilot a mix of own-label tailoring, shirts and trousers for autumn 18. Wholesale prices are estimated to range from £44 for a shirt to around £370 for tailoring. 

“We’re developing our own product more and more, as lots of retailers are – it’s where the margins are,” said Klingberg. Men want the staples: good shirts and trousers. Our own label is our best-performing brand – it’s a growth area for the business.

“Coming from a retail background, we have good experience as buyers. But [when it comes to] sitting on the other side of things and taking orders, there’s a lot to learn.

“We’re not really set up as a wholesale business – it’s something that may come in in the future. We work with lots of brands that are also manufacturers, so it would be a natural step for us to do our own thing. [It offers] more flexibility, because we’re less bound by the seasons. We can also develop our own things based on what we see selling well in the shop, and there’s the creative aspect too.”

Trunk began collaborating with Lane Crawford on curating a tailoring space at its three Hong Kong stores in the Central, Causeway Bay and Tsim Sha Tsui districts for autumn 17. This will be extended to the retailer’s Shanghai flagship for autumn 18. 

Meanwhile Trunk’s own-brand offering, which debuted in 2011 with polo shirts and sweaters, is expanding to T-shirts, outerwear and leather accessories for spring 18. It is also considering launching underwear.

Separately, Trunk Clothiers is launching its first standalone overseas store in Zurich. The 600 sq ft shop is expected to open in April with three employees.

Klingberg said the store will be similar to its London shop, adding: “My eye landed on Zurich for [expansion] opportunities – it’s a beautiful and very international city.

“Lots of global companies are headquartered there and, based on our main customer base of mainly guys with a very global lifestyle, we thought Zurich would be a good place.”

Trunk launched with a shop on Marylebone’s Chiltern Street in 2010. Its accessories store, Trunk Labs, opened on the same street in 2013.

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