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Try to win the game of ‘guess the trends’

Deryane Tadd

With the frantic buying season coming to a close, I am busy reviewing the orders that I’m placing to check I am happy with the collections I’ve chosen for next season.

With the frantic buying season coming to a close, I am busy reviewing the orders that I’m placing to check I am happy with the collections I’ve chosen for next season.

It is always difficult trying to second guess what people will want to wear in six to eight months and I tend to make decisions based on instinct rather than ticking trend boxes.

Knowing my customer and what is going to make her feel good are always the overriding factors in choosing product.

Feel, shape and wearability play large parts for me when putting a collection together. Perhaps this is why certain trends this season are already working well. The 1970s trend is perfect for my customer - she can easily buy into it in the shape of a new printed top, jeans and wedges.

Flares are always more of a success in the summer than the winter but we are already seeing people take an interest in this style, even if some are opting for a more conservative bootcut in a bid to move away from their skinnies.

The trend for shirts and blouses has also been great - the oversized silk shirt looks instantly elegant and on trend without trying too hard.

Nudes and blush tones have taken some educating - people often come in with the preconception that they “cannot” wear them. Once we have chosen the right shade for their skin tone they are usually converted and happy to embrace the look.

The one look I tend to steer clear of every season is sports luxe. My customer is never going to understand buying a pair of tracksuit bottoms to wear with heels - no matter how many magazines tell her it is cool.

Deryane Tadd is owner and managing director of premium womenswear indie The Dressing Room in St Albans

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